Interview with Francesca Sipma

Founder of Mastry + HypnoBreathWork®, Author of Unblock Your Purpose

Can you share the pivotal moments in your life that led you from a high-paced New York lifestyle to founding Mastry and developing HypnoBreathwork®?

It was getting to the peak of the mountain and realizing I wasn’t happy. I had the promotion, title, and goals, but I was stuck in a never-ending chase for success and significance. This forced me to look deeper into my values and start listening to my body and intuition instead of external validation. That led me to Bali, where I discovered breathwork – and it was life-changing! I had more mental clarity and focus than Adderall ever gave me and started accessing flow state regularly – connecting my skills and experiences and turning it outward to serve others. I discovered purpose and felt lit up helping others do the same. I optimized traditional breathwork to create HypnoBreathwork® and used every insight and vision in my sessions to build my wellness platform, Mastry.

For those unfamiliar, how would you describe HypnoBreathwork®, and what differentiates it from other breathwork practices?

HypnoBreathwork® is a modern, results-driven method that fuses breathwork, hypnosis, and visioning to accelerate breakthroughs, subconscious reprogramming, and intuitive action. Unlike traditional breathwork focused on stress relief or relaxation, it’s designed for high achievers to enhance clarity, optimize performance, and unblock purpose in 20-minute sessions. By integrating modern music and guided prompts, it activates flow state – heightened creativity, focus, and peak performance. It’s the most effective tool for self-awareness, business success, healthy relationships, and purpose.

How do you balance the demands of running a business with maintaining your personal well-being?

I start every morning with hypnobreathwork, killing two birds with one stone. I’m clearing limiting beliefs and psychological blocks that come with entrepreneurship in real-time – fears, doubts, leadership challenges, decision fatigue – while simultaneously regulating and calming my nervous system and sharpening my intuition. It’s an optimal solution run a business while staying mentally clear, emotionally resilient, and creatively sharp.

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Spotlights by Melissa Westphal 3/17